VII International Forum for Promotion of Legal Services (2nd day)

09:00–09:30

MORNING GLASS OF CHAMPAGNE. FACE CONTROL OF PARTICIPANTS

09:30–10:30

WORKSHOP SESSION

 Anna CHAPLYGINA, Etiquette and Behavior Modeling Expert

Networking at events: step-by-step instruction

10:30–11:00

COFFEE BREAK

11:00–12:30

SECTION 1

PARTNER’S PERSONAL BRAND

Moderator: Julia PATII, Partner, CEO, AVER LEX

SECTION 2

INNOVATIVE METHODS OF PROMOTIONS

Moderator: Julia FURMANOVA, COO,  LCF Law Group

11:00–12:30

• How the brand of a company may enhance the brand of its lawyer (non-partner)
• Risks of investing into developing lawyers personal brands
• Is it worthwhile to hold down a burgeoning “star”
• Personal “rebranding”
• Toxic brand

• Michael DOUBINSKY, Managing Partner, Doubinsky & Osharova
• Oleksii SHEVCHUK, Partner, Barristers
• Svitlana MUSIENKO, Partner, Sayenko Kharenko
• Denis OVCHAROV, Associate Partner, Legal House Group
• Oleksandr RUZHYTSKYI, Partner, EVERLEGAL
• Daria KRAVETS, Marketing/PR Manager, EVERLEGAL
• Anastasiya ZHULINA,  PR & Marketing Director, Evris Law Firm

• Specialized events. Maximize Media Efficiency
• Non-trivial events: how to organize, surprise and monetize
• Projects that change the environment
• Every tomorrow starts today: social responsibility through an educational project
• Features of promoting a legal boutique
• Content that sells in legal marketin
• Priceing as a Promotion Tool

• Julia FURMANOVA, COO,  LCF Law Group
• Mariia KOSHUTSKA, PR manager, KPMG in Ukraine
• Kateryna ZASLAVSKA, head of Kyiv office, ILF
• Anastasiia RYDANNYKH, Head of Business Development, GOLAW
• Anna MONAKHOVA, BD- Director, VB PARTNERS
• Oleh KIRICHUK, PR- coordinator, Asters
• Svitlana LAZARENKO, Chief Operations Officer, Law Finder

12:30–13:30

LUNCH

13:30-14:30

WORKSHOP SESSION 2

Yelena DEREVYANKO, Managing Partner, PR-Service

Emotional and mental survival in law business

WORKSHOP SESSION 3

Iryna KHYMCHAK, Co-founder and Partner, BeCentric Communications & Marketing Group

How to establish sales in the law business

14:30–14:45

COFFEE BREAK

SECTION 3

EFFICIENCY IN LAW BUSINESS:
WE ARE WORKING AT HIGH SPEEDS

Moderator: Oleksiy MENIV, Partner, Shkrebets & Partners

SECTION 4

ROUND TABLE WITH TOP-HRs OF LAW MARKET

Moderator: Maryna FOMENKO, CEO, ETERNA LAW

14:45–16:15

• Even higher speed of work and scaling: how to keep pace with the client and get ahead of competitors
• Individual performance of partners: how to prioritize, what priority should the partner focus on today, and what should be delegated
• How to manage the company’s budget effectively? What investments into development give meaningful results?
• Levels and Key Performance Indicators (KPI) for law firms and lawyers
• How can a partner in a law firm conduct other types of business simultaneously, and is it possible to succeed in each of them? And does it help or harm to promote the main business?

• Roman ZAGRIYA, Managing Partner, PRAVO GARANT
• Kirill FESYK, Managing Partner, MITRAX
• Dmytro ALEXANDROV, Senior Partner, ALEXANDROV&PARTNERS
• Arsen BUCHKOVSKYI, Partner, ILF
• Oleksandra PAVLENKO, Senior Partner, Pavlenko Legal Group

• What are the ways and criteria for the evaluation in various law firms? How is the evaluation made, what should be evaluated: professional qualities, soft skills?
• How to build a team of lawyers that the competitors will not be able to solicit
• How to attract and retain lawyers today: competition of brands, salaries, social packages or opportunities to become a partner?
• Restrictions on law practice after public services, non-competition agreements, passing over ethics

• Tetiana BUGASOVA, CEO, CMS Cameron McKenna Nabarro Olswang
• Elena TERESHCHUK, CEO, MORIS
• Vira PROTSENKO, CEO GOLOVABOUTIQUE, Career Counsultant
• Aliaksandr ANTONAU, Associate, REVERA

16:15–16:30

COFFEE BREAK

16:30–18:00

• Sergiy KOZYAKOV, Chairman of the High Qualification Commission of Judges of Ukraine (2014-2019),  reformer
• Ivan LISHCHYNA, Deputy Minister of Justice of Ukraine, Agent Before the European Court of Human Rights
• OleksiI REZNIKOV, Partner, Asters
• Natalia MIKOLSKAYA, Co-founder of the Trade + Center of the Kyiv School of Economics  

18:00–20:00

PLS Top Teams Awards 2019 ceremony