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Генеральный партнер 2019 года

Издательство ЮРИДИЧЕСКАЯ ПРАКТИКА

VII International Forum for the Promotion of Legal Services (1st day)

SPEAKERS

AGENDA

1st DAY

12 DECEMBER, 2019

08:00–09:00

MORNING GLASS OF CHAMPAGNE. FACE CONTROL FOR PARTICIPANTS

1. OPEN DIALOGUE

BIG MONEY – BIG SERVICE

Discussion with big business

Moderator: Andrii ROMANCHUK, Managing Partner, MORIS

09:00–10:30

  • What big business lives today – a client of a large law firm: global and Ukrainian development vectors, turbulence factors
  • Can lawyers provide silence for big money in Ukraine today
  • Is a reduction in government pressure on business expected in 2020? What competencies of lawyers, according to the forecast of the business itself, will be in demand in the near future? Note to law firms: what services, teams are worth developing
  • Where and how big business find legal advisers
  • Experience with international and Ukrainian law firms: what you liked about the service and now affects the choice
  • Oleksiy VADATURSKYY, General Director, NIBULON (to be confirmed)
  • Yaroslav ZABLOTSKYY, Professor, Practitioner, President of the International Implantologists Alliance, Past President of the Association of Implantologists of Ukraine, First President of the Association of Private Dentists of Ukraine, Brand Creator and Owner International Group  ™ «Zablotskyy Clinic»
  • Maksym YURKOV, member of the management board, Ukrenergo NPC
  • Grygoriy SYTENKO, Legal Affairs Group Leader Country Cluster East Europe & Belarus, BASF
  • Myroslav GNYDKA, Head of legal department , Merx Corporation

10:30–11:00

COFFEE BREAK

2. EXPERT TALKS

LEGAL BUSINESS-2020: PREPARING FOR A NEW RUN

Moderator: Artem STOYANOV, Senior Partner, LCF Law Group

11:00–12:30

  • How the last two waves of elections influenced the legal market in Ukraine
  • Changes in government structures = Are there any new players in the legal services market?
  • Trends – 2020: new practices and industries
  • Law firms as providers of non-legal services (bots, valuation, forensic, accounting, anti-crisis PR of clients)
  • Why niche firms increasingly began to join full-cycle law firms
  • Transition of key players (teams): trend or ordinary Brownian movement
  • Rustam KOLESNYK,Editor-in-Chief, Yuridicheskaya Practika Weekly
  • Denis BUGAY, Partner, VB PARTNERS
  • Olga PROSYANYUK, Managing Partner, AVER LEX
  • Artem AFIAN, Managing Partner, Juscutum
  • Anna BABYCH, Partner, AEQUO
  • Vladimir SAYENKO, Partner, Sayenko Kharenko
  • Ivan KASYNYUK, Partner, AVELLUM

12:30-13:30

LUNCH

13:30–14:30

PUBLIC SPEAKING MASTER CLASS

Gustav VODYCHKA, Writer, Historian, Public Figure

3. TALK SHOW

SALES OF LEGAL SERVICES: HOW TO ACQUIRE NEW CUSTOMERS

 AND INFLUENCE EXISTING

with the participation of top management of enterprises, partners of law firms and marketers 

Moderator: Yuriy PETRENKO, Partner, ADER HABER

14:30–16:00

  • What are the most effective sales channels in legal business today?
  • So who should sell anyway? And what is the role of the BD manager and marketer in this process
  • Who prevails in the client portfolio of law firms today: business or colleagues
  • Pricing policy: how to make money without scaring away the client. Is bargaining appropriate?
  • What are the rates on the market today? What are prevails: a fixed fee, caps, hourly hours, security fixtures, monthly fee, or any mix that the client agrees?
  • Ideal legal service through the eyes of the client. Purchase criteria of a legal service
  • Quality and speed: whether clients and law firms measure in the same units
  • What made the client “fire” the law firm? Red lines
  • Creative in “packaging”: does the client need him? How not to “reorient”?
  • What the client really draws attention and what is a waste of budget and time
  • Decision-making center on hiring a lawyer: is your marketing directed there?
  • The role of marketers in pre-sales preparation: how the offer should be packaged

Outside сounsels:

 

  • Alexander BOLKVADZE, Senior Partner, BLC Law Office (Georgia)
  • Ihor KRAVTSOV, Managing Partner, Evris
  • Igor LYNNYK, Senior Partner, Gryphon Group
  • Vladlena VARSHAVSKAYA, Senior Partner, Varshavskiy and Partners

 

vs

 

Clients – top management:

 

  • Dmytro LUKOMSKYI, CEO, AVENSTON
  • Artem SAPRYKIN, Head of Legal, ROSHEN
  • Olga LUKYANOVA, Head of Law department /Compliance officer, Henkel in Ukraine

16:00–16:30

COFFEE BREAK

4. DISCUSSION

PRO ET CONTRA: LAW FIRM RANKINGS

Moderator: Rustam KOLESNYK, Editor-in-Chief, Yuridicheskaya Practika Weekly

16:30–18:00

  • Position in the rankings for law firms: how to monetize achievements for the year
  • How important to clients are the positions in research of their potential legal advisers
  • What causes the appearance of a large number of new researches of the legal market: advantages and disadvantages
  • What are the main mistakes of law firms when submitting profiles
  • Why do some market players started to refuse to participate in ratings?
  • Valentyn GVOZDIY, Managing Partner,  GOLAW
  • Mikhail ILYASHEV, Managing Partner,  Ilyashev & Partners
  • Law Firm Partner
  • Evgen KUBKO, President, Senior Partner, SALKOM
  • Olga USENKO,  Editor,  Ukrainian Law Firms. A Handbook for Foreign Clients
  • Victoria YESAULENKO, Marketing Director, Asters

18:00–18:30

COCKTAIL

LEGAL QUIZ

18:30–21:00

Final game

Premier Hall (1st floor)

SLEEP BREAK

ПРОГРАММА

1st DAY

12 DECEMBER, 2019

08:00–09:00

MORNING GLASS OF CHAMPAGNE. FACE CONTROL FOR PARTICIPANTS

1. OPEN DIALOGUE

BIG MONEY – BIG SERVICE

Discussion with big business

Moderator: Andrii ROMANCHUK, Managing Partner, MORIS

09:00–10:30

  • What big business lives today – a client of a large law firm: global and Ukrainian development vectors, turbulence factors
  • Can lawyers provide silence for big money in Ukraine today
  • Is a reduction in government pressure on business expected in 2020? What competencies of lawyers, according to the forecast of the business itself, will be in demand in the near future? Note to law firms: what services, teams are worth developing
  • Where and how big business find legal advisers
  • Experience with international and Ukrainian law firms: what you liked about the service and now affects the choice
  • Oleksiy VADATURSKYY, General Director, NIBULON (to be confirmed)
  • Yaroslav ZABLOTSKYY, Professor, Practitioner, President of the International Implantologists Alliance, Past President of the Association of Implantologists of Ukraine, First President of the Association of Private Dentists of Ukraine, Brand Creator and Owner International Group  ™ «Zablotskyy Clinic»
  • Maksym YURKOV, member of the management board, Ukrenergo NPC
  • Grygoriy SYTENKO, Legal Affairs Group Leader Country Cluster East Europe & Belarus, BASF
  • Myroslav GNYDKA, Head of legal department , Merx Corporation

10:30–11:00

COFFEE BREAK

2. EXPERT TALKS

LEGAL BUSINESS-2020: PREPARING FOR A NEW RUN

Moderator: Artem STOYANOV, Senior Partner, LCF Law Group

11:00–12:30

  • How the last two waves of elections influenced the legal market in Ukraine
  • Changes in government structures = Are there any new players in the legal services market?
  • Trends – 2020: new practices and industries
  • Law firms as providers of non-legal services (bots, valuation, forensic, accounting, anti-crisis PR of clients)
  • Why niche firms increasingly began to join full-cycle law firms
  • Transition of key players (teams): trend or ordinary Brownian movement
  • Rustam KOLESNYK,Editor-in-Chief, Yuridicheskaya Practika Weekly
  • Denis BUGAY, Partner, VB PARTNERS
  • Olga PROSYANYUK, Managing Partner, AVER LEX
  • Artem AFIAN, Managing Partner, Juscutum
  • Anna BABYCH, Partner, AEQUO
  • Vladimir SAYENKO, Partner, Sayenko Kharenko
  • Ivan KASYNYUK, Partner, AVELLUM

12:30-13:30

LUNCH

13:30–14:30

PUBLIC SPEAKING MASTER CLASS

Gustav VODYCHKA, Writer, Historian, Public Figure

3. TALK SHOW

SALES OF LEGAL SERVICES: HOW TO ACQUIRE NEW CUSTOMERS

 AND INFLUENCE EXISTING

with the participation of top management of enterprises, partners of law firms and marketers 

Moderator: Yuriy PETRENKO, Partner, ADER HABER

14:30–16:00

  • What are the most effective sales channels in legal business today?
  • So who should sell anyway? And what is the role of the BD manager and marketer in this process
  • Who prevails in the client portfolio of law firms today: business or colleagues
  • Pricing policy: how to make money without scaring away the client. Is bargaining appropriate?
  • What are the rates on the market today? What are prevails: a fixed fee, caps, hourly hours, security fixtures, monthly fee, or any mix that the client agrees?
  • Ideal legal service through the eyes of the client. Purchase criteria of a legal service
  • Quality and speed: whether clients and law firms measure in the same units
  • What made the client “fire” the law firm? Red lines
  • Creative in “packaging”: does the client need him? How not to “reorient”?
  • What the client really draws attention and what is a waste of budget and time
  • Decision-making center on hiring a lawyer: is your marketing directed there?
  • The role of marketers in pre-sales preparation: how the offer should be packaged

Outside сounsels:

 

  • Alexander BOLKVADZE, Senior Partner, BLC Law Office (Georgia)
  • Ihor KRAVTSOV, Managing Partner, Evris
  • Igor LYNNYK, Senior Partner, Gryphon Group
  • Vladlena VARSHAVSKAYA, Senior Partner, Varshavskiy and Partners

 

vs

 

Clients – top management:

 

  • Dmytro LUKOMSKYI, CEO, AVENSTON
  • Artem SAPRYKIN, Head of Legal, ROSHEN
  • Olga LUKYANOVA, Head of Law department /Compliance officer, Henkel in Ukraine

16:00–16:30

COFFEE BREAK

4. DISCUSSION

PRO ET CONTRA: LAW FIRM RANKINGS

Moderator: Rustam KOLESNYK, Editor-in-Chief, Yuridicheskaya Practika Weekly

16:30–18:00

  • Position in the rankings for law firms: how to monetize achievements for the year
  • How important to clients are the positions in research of their potential legal advisers
  • What causes the appearance of a large number of new researches of the legal market: advantages and disadvantages
  • What are the main mistakes of law firms when submitting profiles
  • Why do some market players started to refuse to participate in ratings?
  • Valentyn GVOZDIY, Managing Partner,  GOLAW
  • Mikhail ILYASHEV, Managing Partner,  Ilyashev & Partners
  • Law Firm Partner
  • Evgen KUBKO, President, Senior Partner, SALKOM
  • Olga USENKO,  Editor,  Ukrainian Law Firms. A Handbook for Foreign Clients
  • Victoria YESAULENKO, Marketing Director, Asters

18:00–18:30

COCKTAIL

LEGAL QUIZ

18:30–21:00

Final game

Premier Hall (1st floor)

SLEEP BREAK

Venue

Venue:
Premier Palace Hotel, 5-7/29 T. Shevchenka Blvd, Pushkinska St, Kyiv, 01004
12.12.2019 - 13.12.2019 All day

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