Еженедельная газета «Юридическая практика»
Сегодня 13 декабря 2018 года, 10:55

Генеральный партнер 2018 года

Адвокатское Бюро Гречковского - генеральный партнер газеты Юридическая практика в 2015 году
Еженедельная газета «Юридическая практика»

V INTERNATIONAL FORUM
for the promotion of legal services

5–6 December

Premier Palace Hotel
(5-7/29 T. Shevchenka Blvd. Pushkinska St., Kyiv)

How it was: 2013, 2014, 2015, 2016

 

print

Program (DAY II)

08:30-09:00 Registration

SESSION 1

LEGAL TECH

BUSINESS BREAKFAST

(09:00-10:30)

Moderator: Eugene BESSARABOV, Managing Partner, PSA Consulting & Management Systems

09:00-10:30 Speakers:
  • Eugene BESSARABOV, Managing Partner, PSA Consulting & Management Systems
  • Ken WONG, Senior Associate, TMT practice, Norton Rose Fulbright (Australia)

  • Holger ZSCHEYGE, Managing Director, Infotropic Media (Russian Federation)
  • Ihor SHEVCHENKO, Counsel, Head of IT / IP Practice, Sokolovskyi and Partners

  • Mykyta PIDGAINIY, Lawyer, OpenDataBot, Bot & Partners
In Focus:
  • Legal Tech inside out: disruptors, bots, AI: in simple words and without mistakes

  • Understanding and enabling Legal Tech to drive the future of law firms

  • Role of the IT-platform of the law firm in the promotion of the company

  • Chatbots and open data for lawyers
  • New lawyers across jurisprudence and IT
10:30-11:00

COFFEE BREAK

SESSION 2

PARALLEL SECTIONS

(11:00—12:30)

 

SECTION 1. WORK WITH THE INTERNAL CLIENT

Moderator: Glib BONDAR, Senior Partner AVELLUM

SECTION 2. DIGITAL MARKETING

Moderator: Yuliya CHERVONOOKA, BD Director, Aequo

11:00–11:15

Alexey IVANOV, Managing Partner, Konnov & Sozanovsky

Internal communications and their impact on the development of the firm

Oksana KOZHUKHIVSKA, Marketing and PR Manager, Baker McKenzie

Digital strategy portrait for a law firm: filter of 2018
11:15-11:30

Artem AFIAN, Managing Partner, Juscutum

Light in the eyes - a criterion for creation of successful team!

Theses

Darya TAFINTSEVA, CEO, Ogilvy & Mather Ukraine

Case study. Digital campaigns by the example of AEQUO Legal Tech Challenge, AEQUO Friends

11:30-11:45

Oksana DOROSHENKO, Managing Partner, A.S.A. GROUP

Do you know who is supervised by you?

Theses

Oleh KIRICHUK, PR Coordinator, Asters

7 attributes of a modern and effective law firm website

Theses

11:45-12:00

Olena VOLYANSKA, Counsel, LCF Law Group

Development of internal client: corporate and personal aspects

Theses

Stanislav SHUM, CEO, TopLead

Case study. Content as a tool for creating customer confidence.

Theses

12:00-12:15

Vira TAMKO, Chief Operation Officer, Arzinger

Situation with the legal education in Ukraine - consequences for legal services market. Where and how to teach a young lawyer

Theses

Serhii LYKHOMANENKO, Development Manager Marketing Agency KLM

Promotion of services of Ukrainian law firms on the Internet in foreign markets. Step-by-step instruction

Theses

12:15-12:30

Svitlana LAZARENKO, Business Development Director, Redcliffe Partners

The brand ambassador role in a law firm: why a teaming of marketing and HR makes sense

Discussion

12:30-13:30

LUNCH

13:30-14:15

Master Class 1
Oksana KONONOVA,
Customer Care Officer LOOQME
All rise, PR is now in session! Analyze and build your own brand in media

Theses

Master Class 2
Ekaterina ZASUKHA,
Executive Director, GROU Public Affairs & Reputation management
Information attacks and crises in the legal business: ways of protection

14:15-15:00

Master Class 3
Elena TKACHUK,
Founder Citrine DMA, CMO Finance Business Service
Law firm in Internet: where and how to catch a client

Theses

Master Class 4
Dmitriy WOLF,

psycholinguist, trainer, social scientist
Usage of rapport techniques in negotiations: to gain the potential client

15:00-15:30

COFFEE BREAK

SESSION 3

REBRANDING, RESTYLING AND OTHER CHANGES IN A LAW FIRM

(15:30-16:30)

Moderator: Oleg MALINEVSKIY, Partner, EQUITY

15:30-15:45

Aida KARMANOVA, Marketing and PR Director, Unicase (Kazakhstan)

Rebranding – change of logo or strategy? A year later. Rebranding is not about change of logo - It is about change of strategy and positioning of the firm

15:45-16:00

Oleg MALINEVSKIY, Partner, EQUITY
Viktoriia HURSKA, PR Coordinator, EQUITY

What's in your name? Brand identity gene

16:00-16:15

Elena LAZAREVA, Head of Business Development Department, Evris
Alexander SOLONKO, Managing Partner, Madcats Agency

Law firm rebranding of а new generation: brand strategy development, trends in naming and peculiarities of style design

16:15-16:30

Oleksandra KRUPIIEVSKA, PR Director, Alekseev, Boyarchukov and Partners
Anastasia POZOVA, Marketing Director, Alekseev, Boyarchukov and Partners

When two become one: restyling of Alekseev, Boyarchukov and Partners

16:30-16:45

COFFEE BREAK

SESSION 4

SUCCESS STORIES
Lessons that inspire…

(16:45–18:30)

Host: Armen KHACHATURYAN, Senior Partner, Asters

16:45-17:00

Olexander MARTINENKO, Partner, CMS Cameron McKenna

Localization of Western standards of doing business into the Ukrainian market (based on the examples of two international law firms)

17:00-17:15

Serhiy CHORNY, Co-managing Partner, Baker McKenzie

“Way of Samurai" or why the Ukrainian law firms have adopted the Japanese version of career opportunities

17:15-17:30

Evgene KRAVTSOV, Acting Chairman of the Board, Ukrzaliznytsia

Legal practices, skills and competencies in the real sector of the economy. The experience of corporatisation of the Ukrainian railway

17:30-17:45

Natalia FEDYK, Managing Partner, LEZO LAW Company

When "Diamant" turned into "LEZO" - our personal story

Theses

17:45-18:30

Discussion

18:30-19:00

CHAMPAGNE RECEPTION

19:00-21:00

PLS Top Teams Awards Ceremony

I DAY

Conditions of participation

Participation fee for two days
PARTICIPATION Period of payment / Amount, UAH
Include 12 November From 13 to 17 November From 18 November
1 participant 5500 6000 6500
Partners of the Yuridicheskaya Practika Publishing and subscribers of Yuridicheskaya Practika Weekly (if confirmed) – 10% discount 4950 5400 5850
3+ participants – 15% discount 4675 5100 5525
PR and marketing managers of law firms – 20% discount 4400 4800 5200
For students of law faculties 1000 1000 1000
Online forum broadcast 1500 2000 2500
PARTICIPATION FEE FOR ONE DAY: 5 OR 6 DECEMBER
PARTICIPATION Period of payment / Amount, UAH
Include 12 November From 13 to 17 November From 18 November
1 participant 4000 4500 5000
Partners of the Yuridicheskaya Practika Publishing and subscribers of Yuridicheskaya Practika Weekly (if confirmed) – 10% discount 3600 4050 4500
3+ participants – 15% discount 3400 3825 4250
PR and marketing managers of law firms – 20% discount 3200 3600 4000
For students of law faculties 800 800 800
Online forum broadcast 1000 1500 2000

Choose language RU EN

Contacts

Natalia Bulko, tickets sale

(067) 238-83-08, n.bulko@pravo.ua

 

Eugenia Ruzhentseva, coordinator of the Forum

(044) 495-27-27, e.ruzhentseva@pravo.ua

 

Maryna Sydorchuk, event manager

(096) 735-84-93, m.sydorchuk@pravo.ua

 

Daria Svatkova, partnership

(096) 303-77-24, d.svatkova@pravo.ua

 

Venue:

 

Organizer:

Юридическая практика

 

 

General Partner:

N&D

 

Expert Partner:

 

Partner of PLS Top Teams Awards:

Official partners:

Asters

ASA

Asters

bakermckenzie

equiti

Golaw

icf

ipstyle

Yskutum

«Лавринович и Партнеры»

LCF

Legal Marketing Solutions

Sayenko Kharenko

sokolovsky

solodko

General business media partner:

Event Partners:

Partner of Coffee Breaks:

Media Partners:

«Український юрист»

«Український адвокат»

SV

Ukrainian Journal of Business Law