Еженедельная газета «Юридическая практика»
Сегодня 22 сентября 2018 года, 10:45

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Адвокатское Бюро Гречковского - генеральный партнер газеты Юридическая практика в 2015 году
Еженедельная газета «Юридическая практика»

INTERNATIONAL FORUM
FOR THE PROMOTION OF LEGAL SERVICES

December 5, 2013

Premier Palace Hotel
Corner of 5-7 T. Shevchenka Blvd. and 29 Pushkinska Str.
Kyiv, Ukraine

 

Speakers and participants:

  • Partners, BD directors, PR professionals, marketing and event managers of law firms
  • Independent experts in legal business promotion, business services communications advisers, MBA business tutors
  • Foreign experts in legal business promotion
  • Analysts of foreign and Ukrainian ratings, listings and handbooks
  • Editors of foreign and domestic business editions and TV channels
  • Representatives of public relations NGOs

 

EVENT PROGRAM

08:30–09:20 Registration. Morning coffee
09:20–09:30 WELCOME ADDRESS by Rustam KOLESNIK, Editor-in-Chief of the Yuridicheskaya Practika Weekly

SESSION 1

MANAGEMENT, STRATEGIES AND REPUTATION MANAGEMENT

(09:30 — 11:10)

Moderator: Armen KHACHATURYAN, Senior Partner of Asters

09:30–10:00 Armen KHACHATURYAN, Senior Partner of Asters

2013 trends of legal business promotion in Ukraine and abroad. Forecasts for 2014. Choosing an efficient communication strategy to promote a full-service law firm

Presentation

10:00–10:15 Valentyn GVOZDIY, Managing Partner at Gvozdiy & Oberkovych

Can foreign markets serve as an additional source of customers in 2014?

Presentation

10:15–10:30 Maksym LAVRYNOVYCH, Managing Partner at Lavrynovych & Partners

Collaboration of partners, marketing professionals and lawyers: dividing up responsibilities and personal liability for outcomes

Presentation

10:30–10:45 Oleh MALSKYY, Partner at AstapovLawyers

Crisis-management in legal business: reputation management

Presentation

10:45–11:10 Networking break
11:10–11:30 Coffee break

SESSION 2

WINNING NEW CUSTOMERS AND KEEPING EXISTING ONES

(11:30 — 13:00)

Moderator: Valentyn GVOZDIY, Managing Partner of Gvozdiy & Oberkovych

11:30–11:45 Anthony WHITE, Head of International Business Development at CMS Cameron McKenna, London

Feedback matters: engaging advisors and analyzing results

Presentation

11:45–12:00 Vyacheslav KORCHEV, Partner at Integrites

Building effective legal services sales

Построение эффективной системы продаж юридических услуг

Presentation

12:00–12:15 Aleksandr ONUFRIENKO, Director of Legal Department at KINTO AMC, PhD in Law

Which feature sounds better upon choosing a freelance specialist: handsome or intelligent?

Presentation

12:15–12:30 Tetyana GAVRYSH, Managing Partner of ILF

Client wants more: reloaded legal business

Presentation

12:45–13:00 Networking break
LUNCH: (13:00 — 14:00)

SESSION 3

CONCURRENT SECTIONS PROMOTION TOOLS: WHERE PROVEN METHODS MEET INNOVATIONS

(14:00 — 15:40)

 

SECTION 1. INTERNET ACTIVITY

Moderator:  Tetyana BENKO, Partner of Legal Marketing Solutions

MEDIA, EVENTS AND LEGAL NETWORKS

Moderator:  Iryna NIKITINA, Independent Business Consultant

14:00–14:15 Tetyana BENKO, Partner at Legal Marketing Solutions

Innovations in legal marketing: closer, quicker and more available

Presentation

Alexey IVANOV, Managing Partner at Konnov & Sozanovsky

Business promotion and development through international legal network

Presentation

14:15–14:30 Natalia TKACHENKO, Marketing Manager of DLA Piper, a global law firm

Foreign trends in legal business promotion based on example of an international firm

Presentation

Iryna KHIMCHAK, Head of Marketing and Business Development Department at Sayenko Kharenko

Maintaining beneficial relations with business media: how often and where to be published. When much does not mean enough

Presentation

14:30–14:45 Ivan APATOV, Managing Partner at White Collar Marketing Consulting Company, Moscow

Internet activity as an essential method of increasing sales, promoting business and managing reputation

Presentation

Rita ROZEN, Head of Commission on Marketing and Advertisement Department at ICC Ukraine, Business Development Director at Ilyashev & Partners

Getting the most out of participating in and holding events. Evaluating the benefits

Presentation

14:45–15:00 Olexander LIPSKY, Business Development Advisor at Law Group Pavlenko and Poberezhnuk

Social networks: How to win friends and influence customers

Presentation

Olga BINDA, Head of Promotion and Development Service at RAPSI (Russian Legal Information Agency)

PR service performance assessment

15:00–15:15 Mariya ORTINSKA, Director at Patent Law Firm IPStyle

Site promotion in search engines: to reach the client

Presentation

   
15:15–15:40 Networking break
15:40–16:00 Coffee break

SESSION 4

INVESTING IN MARKETING AND GETTING RECOGNIZED BY THE MARKET

(16:00 — 18:00)

Moderator: Rustam KOLESNIK, Editor-in-Chief of the Yuridicheskaya Practika Weekly

16:00–16:15 Iryna NIKITINA, independent business consultant

Effective investment in law firm communications

Presentation

16:15–16:30 Evgeniy BESSARABOV, Managing Partner at PSA Consulting & Management Systems

Using automated CRM and billing systems to assess spending on marketing

Presentation

16:30–16:45 Rustam KOLESNIK, Editor-in-Chief of the Yuridicheskaya Practika, Olga USENKO, Head of Research Programs:  Ukrainian Law Firms. A Handbook for Foreign Clients, Law Firms in Ukraine. Annual Market Research

Challenges in doing law firm rankings

Presentation

16:45–17:00 Georgia BROOKS, Editor of Chambers Europe, Chambers & Partners

How clients use legal directories

Presentation

17:00–17:15 Mike NASH, Editor at The Legal 500 (Europe, Middle East & Africa)

How to maximise your participation in legal referral guides and directories

Presentation

17:15–17:30 Networking break

(17:30 — 18:00)

Summing up

 

REGISTRATION INFORMATION

 

NUMBER OF REGISTRANTS FROM ONE COMPANY PERIOD OF PAYMENT
By October 31, 2013 From 1 to 29 November From November 30
1 registrant UAH 2,000.00 UAH 2,500.00 UAH 3,200.00
3+ registrants (each) UAH 1,600.00 UAH 1,800.00 UAH 2,000.00

 

Choose the language RU EN

 

Contacts

Eugenia Ruzhentseva, coordinator of the Forum

044 495 27 27, e.ruzhentseva@pravo.ua

 

Vadim Shpachuk, advertising manager

099 290 12 44, v.shpachuk@pravo.ua

 

Organizer:

Юридическая практика

 

Exclusive automobile partner

BMW

 

Official partners:

Asters

«Гвоздий и Оберкович»

Юридическая фирма ИНЮРПОЛИС

 

Legal Marketing Solutions

 

Official translator:

Logos

 

An exclusive online partner:

Юрлига

 

Exhibitor:

PSA Management Consulta

гудков корельский смолярж

 

Information Support:

legal success

lawfirmmanagement.ru

Юридический бизнес

РАПСИ

НОВАЯ АДВОКАТСКАЯ ГАЗЕТА

lexpro

iplex

pravotoday

 

International partner

КЦ «Петербургский Международный Юридический Форум»

 

Media partners:

«Український адвокат»

«Український юрист»

Ukrainian Law Firms 2013

Ukrainian Journal of Business Law